Implementation of Tokopedia's E-Commerce Information System Infrastructure as an Effort to Improve Digital Literacy of MSMEs
Keywords:
Infrastruktur Sistem Informasi, E-Commerce, Tokopedia, Literasi Digital, UMKMAbstract
Perkembangan e-commerce di era digital membuka peluang bagi UMKM untuk berpartisipasi dalam ekosistem ekonomi digital, yang sangat bergantung pada ketersediaan infrastruktur sistem informasi yang andal dan mudah diakses. Kegiatan pengabdian kepada masyarakat ini bertujuan menganalisis penerapan infrastruktur sistem informasi e-commerce Tokopedia sebagai sarana peningkatan literasi digital pelaku UMKM. Metode yang digunakan adalah deskriptif kualitatif dengan pendekatan fenomenologis melalui studi kepustakaan dan observasi tidak langsung terhadap sistem, layanan digital, serta fitur pendukung UMKM pada platform Tokopedia. Hasil kegiatan menunjukkan bahwa infrastruktur Tokopedia berbasis cloud computing, microservices, big data analytics, sistem keamanan berlapis, dan integrasi layanan mampu meningkatkan kemampuan UMKM dalam mengelola usaha digital, khususnya pada pemanfaatan logistik digital, manajemen toko, analisis penjualan, promosi, dan sistem transaksi terintegrasi. Penerapan platform ini mendorong UMKM menjadi lebih adaptif terhadap teknologi dan mandiri dalam pengelolaan usaha, sehingga Tokopedia tidak hanya berfungsi sebagai media transaksi, tetapi juga sebagai sarana pembelajaran digital berkelanjutan. Temuan ini diharapkan menjadi rujukan dalam pelaksanaan pengabdian kepada masyarakat berbasis digitalisasi UMKM dan penguatan ekosistem e-commerce yang inklusif di Indonesia.
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