Training in Persuasive Communication for Students at Hasanuddin Vocational High School in Recruiting New Students

Authors

  • Indah Lestari Universitas Potensi Utama, Indonesia
  • Nurul Saniah Universitas Potensi Utama, Indonesia
  • Afandi Maulana Universitas Potensi Utama, Indonesia
  • Salman Nasution Universitas Muhammadiyah Sumatera Utara, Indonesia

Keywords:

Komunikasi Persuasif, Rekrutmen, Siswa Baru

Abstract

Kemampuan komunikasi persuasif merupakan keterampilan penting yang diperlukan siswa dalam menyampaikan informasi, mempengaruhi sikap, serta meyakinkan calon peserta didik baru. Namun, sebagian siswa SMK Hasanuddin masih mengalami kesulitan dalam mengajak, membujuk, dan meyakinkan calon siswa baru karena keterbatasan kemampuan komunikasi persuasif. Kegiatan pengabdian kepada masyarakat ini bertujuan meningkatkan kemampuan komunikasi persuasif siswa dalam mendukung rekrutmen peserta didik baru. Kegiatan dilaksanakan kepada 19 siswa kelas XII SMK Hasanuddin menggunakan pendekatan partisipatif, edukatif, dan aplikatif melalui metode ceramah interaktif, diskusi, simulasi, praktik langsung, serta pendampingan. Evaluasi dilakukan melalui observasi, wawancara, pre-test, dan post-test. Hasil kegiatan menunjukkan adanya peningkatan kemampuan peserta dalam mempengaruhi, membujuk, dan mengajak orang lain, serta peningkatan keterampilan berbicara (storytelling), penyampaian informasi yang lebih terstruktur, penggunaan bahasa tubuh yang lebih efektif, dan kepercayaan diri saat berkomunikasi. Selain memberikan manfaat bagi siswa, pelatihan ini juga berpotensi mendukung kegiatan promosi sekolah melalui keterlibatan siswa sebagai duta sekolah. Dengan demikian, pelatihan komunikasi persuasif terbukti efektif dalam meningkatkan keterampilan komunikasi siswa dan layak dikembangkan secara berkelanjutan sebagai bagian dari penguatan soft skills di lingkungan pendidikan.

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Published

2026-06-17

How to Cite

Lestari, I., Saniah, N., Maulana, A., & Nasution, S. (2026). Training in Persuasive Communication for Students at Hasanuddin Vocational High School in Recruiting New Students. Synergy: Journal of Community Development and Social Cohesion, 2(1), 28–35. Retrieved from https://sinergijournal.id/index.php/sjcds/article/view/144

Issue

Vol. 2 No. 1 (2026): January-June

Section

Articles

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Copyright (c) 2026 Indah Lestari, Nurul Saniah, Afandi Maulana, Salman Nasution

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