Business Life Cycle Dynamics and Digital Finance Strategy Netflix's Impact on Consumer Behavior Changes During the Covid-19 Pandemic

Authors

  • Amelia Kartika Sari Universitas Nahdlatul Ulama Sidoarjo, Indonesia
  • Ike Wahyu Eka Safitri Universitas Nahdlatul Ulama Sidoarjo, Indonesia
  • Cynthia Eka Violita Universitas Nahdlatul Ulama Sidoarjo, Indonesia

Keywords:

Business Life Cycle, Strategi Keuangan Digital, Perilaku Konsumen, Pandemi Covid-19

Abstract

Penelitian ini bertujuan menganalisis dinamika business life cycle dan strategi keuangan digital Netflix akibat perubahan perilaku konsumen selama pandemi COVID-19. Penelitian menggunakan pendekatan kuantitatif deskriptif dengan metode studi literatur dan analisis data sekunder yang diperoleh dari laporan tahunan Netflix, jurnal ilmiah, artikel, dan publikasi resmi terkait industri streaming digital. Teknik pengumpulan data dilakukan melalui studi dokumentasi dan studi kepustakaan, sedangkan analisis data dilakukan secara deskriptif terhadap pertumbuhan pelanggan, pendapatan perusahaan, serta strategi bisnis digital Netflix selama pandemi. Hasil penelitian menunjukkan bahwa pandemi COVID-19 mempercepat fase growth Netflix melalui peningkatan jumlah pelanggan dan pendapatan secara signifikan akibat perubahan pola konsumsi masyarakat menuju hiburan digital berbasis streaming. Netflix mampu mempertahankan daya saing melalui strategi investasi konten original, pengembangan teknologi berbasis artificial intelligence dan algorithm recommendation system, serta ekspansi pasar internasional. Implementasi penelitian ini menunjukkan bahwa perusahaan digital perlu menerapkan strategi bisnis yang adaptif, inovatif, dan berbasis teknologi untuk menjaga loyalitas pelanggan dan keberlanjutan bisnis di era ekonomi digital.

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Published

2026-04-30

How to Cite

Sari, A. K., Safitri, I. W. E., & Violita, C. E. (2026). Business Life Cycle Dynamics and Digital Finance Strategy Netflix’s Impact on Consumer Behavior Changes During the Covid-19 Pandemic. Synergy: Journal of Business, Finance and Management, 2(1), 43–49. Retrieved from https://sinergijournal.id/index.php/sjbfm/article/view/151

Issue

Vol. 2 No. 1 (2026): January-April

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Articles

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Copyright (c) 2026 Amelia Kartika Sari, Ike Wahyu Eka Safitri, Cynthia Eka Violita

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