AI Workforce Trends and Business Skill Requirements in Indonesia: A Job Posting–Based Analysis

Authors

  • Asep Koswara Institut Teknologi dan Bisnis Nobel Indonesia, Indonesia

Keywords:

AI workforce, Business skills, Job postings, Workforce development

Abstract

This study investigates workforce trends and business skill requirements in Indonesia’s artificial intelligence (AI) labor market by analyzing job postings data. Using a sample of 100 postings collected from JobStreet, the research identifies emerging occupational categories, technical competencies, and business-oriented skills that employers emphasize when recruiting for AI-related roles. The findings reveal that while formal educational degrees, particularly in computer science, engineering, and related fields, remain commonly required, employers increasingly prioritize practical competencies such as programming, cloud computing, and machine learning expertise, along with evidence of applied project experience and industry certifications. Beyond technical expertise, job postings also highlight the importance of soft skills, including communication, teamwork, and problem-solving, as well as business-oriented capabilities such as strategic thinking and project management. This dual emphasis indicates a hybrid model of employability where academic credentials serve as a foundation, but applied skills and adaptability determine competitiveness in the job market. The study concludes that Indonesia’s AI workforce development must address both traditional academic preparation and skills-based pathways, calling for closer alignment between higher education, industry needs, and continuous learning mechanisms.

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Published

2025-09-04

How to Cite

Koswara, A. (2025). AI Workforce Trends and Business Skill Requirements in Indonesia: A Job Posting–Based Analysis. Synergy: Journal of Business, Finance and Management, 1(1), 8–21. Retrieved from https://sinergijournal.id/index.php/sjbfm/article/view/9