The Influence of Halal Certification, Price, and Service Quality on Consumer Satisfaction (A Case Study at Tom Sushi Restaurant, Palembang)
DOI:
https://doi.org/10.68111/sjbfm.v2i3.219Keywords:
Halal Certification, Price, Service Quality, Customer SatisfactionAbstract
This study aims to determine the influence of halal certification, price, and service quality on consumer satisfaction at Tom Sushi Palembang. The study employs a quantitative approach using a survey method involving the distribution of questionnaires to consumers. Data were analyzed using multiple linear regression analysis. The results indicate that, individually, halal certification does not significantly affect consumer satisfaction, with a t-value of 0.239 and a significance level of 0.812 (>0.05). Meanwhile, price significantly influences consumer satisfaction, with a t-value of 2.176 and a significance level of 0.034 (<0.05). Service quality also significantly affects consumer satisfaction, with a t-value of 4.589 and a significance level of 0.000 (<0.05). Collectively, halal certification, price, and service quality influence consumer satisfaction, with a coefficient of determination of 84.4%.
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